I have had a lot of people ask me about becoming an influencer, how, why and what I gain from it. So, rather than reply to all the messages and DMs, I decided to write a simple post with all the information I think you should know. From tips and tricks to what not to do, grab the inside scoop of a newcomer to influencing.
How & why, I got into influencing
For a few years, I have been toying with the idea of becoming an influencer on Instagram, however at the time it was a lot of work and with very little help and support for me. Whereas, these days there are programmes and businesses that can help you. But before I discuss that, why did I want to be an influencer exactly?
Well, originally I wanted it to be able to work with my fave brands and help others follow their dreams in doing so. Whereas, now I have a niche to stand out compared to some others. I am a solo parent, who is also a full time student, and a new blogger. This allows me to stand out to brands, but also find people in similar situations to me and show them that they can really do what they want if they put the effort in. From growing my account and influence, I can support people who may have had some of the bad or negative feelings and thoughts, when times got hard / too much.
So, as mentioned above, I have people who support me now. Halfway through June this year, I joined a influencer programme through Instagram (@georgiaportogallolimited). By joining and purchasing their influencer online programme, I have gained valuable information, tips and support. Alongside this, I have also joined another programme (@hotshotinfluencing), on the 17th of this month. Again, their online programme has given me valuable tips and information, btu also different ways to get support and to stand out. Both programmes are supportive and helpful, Georgia’s helps me form emails and DMs and always gives me confidence to push further. Whereas, Hotshot constantly supports my posts on Instagram, gives me feedback on my content and again gives me the confidence I need.
What I’ve learnt so far
So far, I have learnt how to for my profile in to a professional and eye–catching way. This is very important when trying to collab with brands, as your profile shows the type of creator you are. By looking at your profile, many brands will instantly know if you fit their wants and needs. This has also helped me identify my look and organise my content in an easy and smart way. I have learnt how to interact with followers in a good way, making sure that we create a relationship and support and engage with each other.
When it comes to gain groups, I have a mixed opinion. I am in a few and my engagement has gone up, however it can sometimes go down. So, you would really have to decide if its something you want to be a part of and put the effort in. A gain group is where you connect with others and help engage with each other’s content. I have found that if I reach out to brands a couple of times through weeks, either by DMs or email, then this will give me a better chance of getting collabs with the brands I love and want to work with. I don’t just message random brands, I try to only message those I am interested in or would fit my profile. Otherwise, they may think you’re just looking for free stuff. This isn’t what influencing is mainly about. Don’t get me wrong, gifted collabs are great but not the most important factor of influencing.
My top 5 tips and tricks
- Join a programme, this way you know you will be supported and have the right information to get you on track.
- Do not be disappointed if your following goes up slowly, or down a little. You need to be patient, I have managed to go from between 500-600 to over 1,150. That is in over a month, I have seen others get a faster following, but like I said, Be PATIENT.
- Make sure you figure out why you want to become an influencer and find your brand/look/personality of your profile.
- Be honest, engage with your followers if you expect the same from them.
- Be consistent with your content, even if you can’t post on the main part. Stories are KEY!
If you have an more questions, do not hesitate to comment here or DM me on Instagram.